Main Stream Media Still Doesn’t Get The Internet

28 Feb

I grew up reading Autoweek, Car & Driver, Road & Track, Motortrend ever since I was but a wee lad.  Then the internet happened.  Aside from bathroom reading, I seldom read any of these magazines anymore, nor do I visit their websites, as they’re largely klunky and generally crappy all-around.  Instead, I read websites like Jalopnik and Autoblog.  Why?

Because like most things, the auto mags are behind the curve.  News happens in real-time, and jalopnik and autoblog share it quicker on their sites and on twitter than the auto mags do both on their sites and in their print magazines.  Is this always the case?  No, but it is most of the time.  Also, while I don’t particularly love either sites’ formats, the blog format/comment, it’s vastly better than the layout/navigation/etc on the old guards’ sites.

Seems like I’m not the only one who’s doing this:

My first thought was the reason autoblog an jalopnik were so high is because they’re much savier with SEO, meta-tagging, and other gimmickry.  Apparently, if Alexa’s numbers are to be believed, that is actually not the case at all:

If, again, these numbers are accurate, the car blogs – jalopnik and autoblog – get LESS traffic from search engines than their old-guard, MSM peers’ sites.

It’s 2011.  How the HELL is management at these storied publications so out of touch?!  It is for this and other head-in-the-sand business decisions that media and journalism are dying a slow, protracted death.  If these guys don’t get with the program soon, they’re gonna go the way of the Dodo.



One Response to “Main Stream Media Still Doesn’t Get The Internet”

  1. Lee D February 28, 2011 at 4:39 pm #

    While on the one hand there’s ample analysis out there that criticizes Alexa’s measurement ability I strongly suspect that there’s truth in your interpretation.

    Personally, all of my news sources are new media and I access them two ways: clicking a link from a Tweet (the “headlines” of the 21st Century or going to the site as a direct visitor.

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